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Panzeri’s goal was to provide hair stylists with a fresh approach to achieving success, through technological advances and effective commercial and marketing strategies. With this business model, concept soon acquired a significant share of the Italian market, and now exports its products to 46 countries. In 2007, concept took on a new challenge and entered North America. In a few short years it achieved a significant presence, and the brand is now represented through 26 distributors across the US and Canada. concept offers a superior range of products, the latest in stylist education, and professional management training. Our approach provides important technical knowledge and greater communication between hair stylists and their customers. This leads to increased revenue and success.

Our Concept Products