Medium to firm hold Washes out easily with water Add water as you style for a slicker look 32 fluid ounce This Pomade grips your hair like wax, but is water soluble. Washes out just like a hair gel. The best of both worlds! The product contains a unique yet light scent that has proven to be extremely admirable by males and females alike! It smells very clean. Works perfect on classic, modern, retro, and old-school styles with a strong hold that lasts all day. Add a little bit of water during application for a hair-style that has that wet look. You will be pleased when you discover how effortlessly this product washes out in the shower!